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Nu Skin
unfortunately hasn't had the best record of Utah direct sales
companies. This is how Wikipedia has their entry:
Nu Skin Enterprises (NYSE: NUS) is an American direct selling and multilevel marketing company which develops and sells personal care products and dietary supplements (under the Pharmanex brand).[3] Nu Skin was founded in 1984 in Provo, Utah.[4] The company originated in the U.S. and began its first international operation in Canada in 1990. One year later, the company began operations in Asia with the opening of Hong Kong.[5] In 1996 the company listed on the New York Stock Exchange.
In the 1990s, the Federal Trade Commission (FTC) investigated Nu Skin over complaints of its multilevel marketing practices.[6] In 1992, Nu Skin reached settlements with 5 states which had accused the company of deceptive advertising and overstating the income earned by distributors.[7] In 1994, following an investigation by the Federal Trade Commission (FTC), the company paid $1 million and signed a consent decree prohibiting it from making deceptive or unsubstantiated claims about its products.[8] In 1997, the company paid an additional $1.5 million to the FTC to settle ongoing allegations of unsubstantiated promotional claims.[9]
In 2010, Nu Skin was listed among Forbes "100 Most Trustworthy Companies".[10] In 2011, Nu Skin also reported its highest ever earnings with US$1.74 billion in revenue in 52 international markets.[2] As of 2011, a Nu Skin press release cites operations in 52 countries in North America, Europe, Asia, and Pacific.[11] As of February 2012, Nu Skin has an A+ rating with the Better Business Bureau.[12] The company is also a member of the Direct Selling Association and the Direct Selling Education Foundation.[13]
Is Nu Skin a pyramid scheme?
Again, from Wikipedia:
In the early 1990s, Nu Skin was investigated by the states of Connecticut, Pennsylvania, Florida, Illinois, Ohio, and Michigan over allegations of misleading marketing practices.[7] Ultimately, in 1992 the company settled with 5 of these states, admitting no wrongdoing but agreeing to pay the states' investigative costs, refund disgruntled distributors, and revamp its promotional practices.[28][29][30][31] However, the Connecticut Attorney General did not agree to those terms and sued Nu Skin, charging the company with misleading its distributors and operating a pyramid scheme.[7][32][33] Nu Skin admitted to no wrongdoing or violation of law and paid Connecticut $85,000 for consumer-protection programs as part of a settlement.[34]
In 1997, the Attorney General of Pennsylvania sued Nu Skin, alleging that the company operated a pyramid scheme through a subsidiary, QIQ Connections. The Attorney General's office alleged that distributors paid for the right to market technology services which did not, in fact, exist. Nu Skin discontinued the QIQ subsidiary, allowing those who had paid QIQ to transition to Big Planet, another Nu Skin interest marketing Internet technology. The president of Big Planet described the pyramid-scheme allegations as a matter of "a few distributors who in their enthusiasm have been overzealous in some of their marketing activities."[6]
What you should know in order to succeed in Nu Skin
It makes little sense for you to invest so much of your time - of
your life - in a company
which isn't going to give you the best of the home business
opportunities available these days.
The primary problem which Nu Skin and other MLM organizations have
is
that once a new distributor runs out of "warm prospects" (people he
personally already knows), then he's dependent on those people who he
has already sponsored to get their friends and associates
sponsored.
Generating network marketing leads to become new prospects has
become a major issue for Nu Skin and other MLM home based businesses.
For
any home business opportunity, we highly recommend learning and
applying the "funded
proposal" system as developed by Mike Dillard in his "Magnetic Sponsoring" training. Additional to this
is Mark Hall's training site MLM Rock
Stars, which gives you free training and
necessary tools to generate your own MLM leads - which means, again, inviting them to come to you
instead of buying cold lists and chasing them
yourself.
What makes Nu Skin a top MLM company?
These top MLM Companies were determined by the folks at Nexera.
The reasoning behind their research is outlined below:
2) The company must be in business for at least 10 years as of December 31, 2012.
3) The company must have a Google Page Rank - GPR. A scale of 1 to 10 with 10 being best.
4) The company must have an Alexa Rank - AR. Here the smaller the number the better.
5) The company must show up in Google Trends - GT. All Regions. Last 12 months.
Why 10 years? Because that amount of time really seems to matter. For example, according to research, since 1956 thousands of different MLM, Multi Level, or Network Marketing companies have opened their doors; and to date only +/- 50 MLM companies have found a way to celebrate their 10th anniversary and still remain in business today. Now, to be completely fair, we should also point out that each and every company on our list was at one time a start-up company too.
For purposes of comparing Internet search term interest using Google Trends (GT), all companies were compared to the term, MLM. A score of 1.00 would indicate the same level of Internet search interest; anything above 1.00 more interest, anything below 1.00 less interest.
Now that you know about Nu Skin as a top MLM company, are you ready to learn and use the system
which makes the top-earners what they are?
Click here to find out what you need to know.
Regardless, we wish you the best of luck and progress as you
continue with your home business marketing training.
