Learn Internet Radio Guest Tips

They're all looking to be Internet Radio Guests...

You’re the expert – do the expert thing on-air.

Radio interviews confirm your expert status. As an expert, you should be able to talk about anything in your area of expertise – and even outside it. You want to first give the media the info they are looking for so they can complete their assignment. If you do a great job for them they will use you again.

Of course, if they ask you about other ideas you may have, feel free to give them your best stuff!

When you commit to a booking, keep it. If you cancel, it leaves that producer in a spot. And guess what spreads across their network about you? This industry and all business if built on trust, including your credibility as an author.

Think of any contact you have with the media as an audition. Make a “cheat sheet” of your talking points to have with you in every interview or discussion of what you are going to talk about. Create at least five discussion points on the topic from what they want you to talk about. This includes statistics and key points your book makes – and keep them handy during your interviews. Such a sheet keeps you from stumbling around while talking – and keeps you looking like the expert you are.

This comes in handy as your radio host and his/her producer is always looking for a certain expert to carry a certain segment they think their listening audience loves. If they doubt your ability or expertise in the pre-interview, they won’t use you. But if you do great in the pre-interview, great in your interview – then they’ll call you back again and again as their resident expert. And will promote you to their network.

Make sure you let them know how to get in touch with you at any moment. When this media moves, it tends to move fast. Keep yourself available and able to be reached immediately. Make sure your cell phone is working and check your messages often.

Also, make sure your producer or media contact has your name, credentials, and book spelling straight. Just get them to repeat it back to you so you know they have it right.

Another great idea is to email these facts to your producer or contact. They can then double-check your data. Always better to play on the safe side.

Promote Yourself as An Expert First

You may be an expert, but don’t come off sounding like some infomercial pushing your own product. Build your credibility by discussing the problems your book solves. And limit yourself to those solutions. Yes, tell them you wrote a book about it where there are more answers and examples, but stay focused on helping their audience with the issues at hand.

Like articles and comments, only when the audience finds you credible will they look up your book or web site. So that’s what you push. Your best stuff will get you invited back – which means more book sales and list subscribers for you. Always, you want to give your audience what they want from the beginning - lots of great info. And building your credibility and their trust in you at the same time.

At technique in radio is to just sprinkle in the name of your book when appropriate. This creates the book in your listeners’ minds.

A side tip: Internet radio is more and more common these days. Those stations which broadcast entirely on the Internet frequently have more demand for guests than regular stations. Don't skip them over. Give them a listen and send them an e-mail if you fit their style and message (and vice-versa).

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